Katie Andrews Travel specializes in luxury vacations, New England adventures, cruises, and wellness retreats. Katie had an existing logo and a black-and-gold palette, but it no longer reflected her evolving vision—especially as she expanded into yoga and health-focused experiences.

After just one meeting, I had a clear direction. Katie wanted her new brand to feel softer, more inviting, and aligned with her values. She envisioned elements like a world map, a lotus, and a refined yet calming color palette. I introduced slate blue, soft blush, natural green, and warm gold tones to strike the perfect balance of elegance and ease.

Starting with the globe-and-lotus icon, I explored several layout and typography options before landing on a design that brought it all together. I then created a full logo suite, including horizontal and vertical versions as well as a simplified monogram submark.

In addition to the branding, I designed custom business cards and branded stickers—and we’re already planning to expand into merchandise like apparel and travel accessories to support her growing business.

The final brand identity feels elevated, aligned, and ready to grow—just like her journey.