For this project I collaborated closely with a small, family-run farm in New Hampshire to create a heartfelt and cohesive brand identity. Through thoughtful conversations with the client, we uncovered what mattered most to them—community, charm, and their beloved first three ducks (Skittles, Snickers and Bubblicious!). The custom logo features playful footprints inspired by those mischievous ducks, tying their unique story into every step of the design. The branding was used to set up their stickers and packaging.

Update! Sometimes you have to put a logo to work before you realize it needs a little extra love.
This logo was just what the client wanted, but once it went into full use, we noticed a few things weren’t quite working. Most importantly the feet were tricky on image backgrounds and it was missing a few key details. Location, location, location!

The client and I grabbed some coffee and chatted through the “must-haves” and got right to work. We kept the feet, added the location, and gave everything a little polish. The end result is more versatile and gives them a larger range of options based on need.