Partnered with Sweat & Soul Yoga Studio—an established wellness space with locations in Southern New Hampshire and Newburyport, Massachusetts—to reimagine their visual identity. The studio owner wanted a refreshed look that honored their roots while evolving the brand to reflect its growth. Key elements included incorporating a mandala and the sacred Om symbol, representing balance, unity, and spiritual energy.

I created a custom logo system that feels grounded yet dynamic, with elements designed to be used together or individually. This flexibility allows for an exciting mix of visuals across social media, signage, stickers, and merchandise—bringing fresh energy to every corner of the brand while staying true to its soul.