When it came time to brand my own business, I approached it just like I would for a client—focusing on creating a playful yet professional identity that truly felt like me. I designed a cheerful logo suite, including a primary logo, secondary logo, and submark, all tied together with custom orange slice and orange blossom illustrations. These elements not only bring personality to the brand but also serve as versatile icons and patterns across applications.

The color palette reflects what makes me happiest—bright, sunny tones balanced with teal (my favorite color) to add freshness and depth. A thoughtful font pairing adds warmth and approachability, while keeping the design polished and professional.

This brand system comes to life across my website, social platforms, business cards, design proposals, and contracts—creating a cohesive identity that’s as joyful, bright, and inviting as the work I love to create.