I partnered with You Look So Wow Beauty, a New Hampshire–based beauty bar, to create a brand identity that blends confidence, softness, and a touch of edge. The client wanted something bold yet soothing, professional but undeniably feminine, so I built a look that reflects the mood and experience of their services. The client and I worked closely to refine the final logomark.

The primary logo features a hand-drawn, sensual female figure that becomes both the centerpiece of the brand and a versatile graphic element for future materials. I designed a collection of brand marks to support various applications, ensuring flexibility across print, digital and signage.

To complete the identity, I crafted a refined color palette of warm neutrals and muted tones, paired with expressive typography that balances modern elegance with playful attitude. Together, these elements create a cohesive brand system that feels luxurious, welcoming, and unmistakably “wow.”